Apple CEO Tim Cook has called on users to significantly limit their smartphone time. In an interview with “Good Morning America,” the 65-year-old said he doesn’t want people to use their devices too much.

He emphasized that users should not look more at the display than at other people’s eyes. Constant scrolling is not the right way to spend the day, Cook explained. Instead, you should go out and spend time in nature, he quotes “People.de“.

All information about Cook’s interview and 50 years of Apple:

• Users can enable Screen Time features to limit daily usage
• Parents should inform children about the risks of excessive smartphone use
• Companies need to combine digital offers with break and offline recommendations
• Schools and educational institutions can teach media literacy and conscious use more intensively
• Health organizations warn of loneliness, anxiety and depression caused by constant online presence

50 years of Apple, concerns about excessive use and AI opportunities

In the conversation, Cook also looked at the 50th anniversary of Apple back. He recalled milestones such as the popularization of the smartphone and features of the Apple Watch that can save lives.

At the same time, he referred to a study in “Frontiers in Psychiatry”, according to which excessive smartphone use can promote physical complaints as well as loneliness, anxiety and depression.

Cook also spoke about artificial intelligence. He called AI “so profound” and “so positive,” but emphasized that the technology is neither good nor bad in itself. It is the responsibility of users and inventors.

Apple’s story and Steve Jobs’ advice

The company’s milestone birthday provides the framework for Cook’s review. Founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple grew from a garage startup to one of the most valuable technology companies in the world.

Cook also remembers a formative encounter with Jobs shortly before his death in 2011. Jobs advised him: “Never ask what I would do. Just do the right thing.” This sentence freed him from constantly basing decisions on Jobs’ possible reactions.

Cook has led Apple since August 2011 and has greatly expanded the company’s economy. Since he took office, the company’s market value has multiplied, with the share price rising by around 1,600 percent.

Cook denies plans to withdraw

Cook rejected speculation about a possible resignation from the Apple leadership. He loved his work very much, he told the station. The past decades have brought ups and downs. The people he works with are “so incredible,” Cook explained. They bring out the best in him, and he hopes he too can bring out the best in them.